Measure C: Measure C – City of Rocklin

In plain language

Measure C is a sales tax measure for the City of Rocklin. A YES vote creates a half-cent sales tax. The money would help pay for public safety and city services. This includes fast 911 and medical response. It includes police and fire protection. It includes keeping parks and public areas clean and safe. It includes protecting open space and preventing wildfires. A NO vote means this new tax does not happen. The tax would last until voters end it. All money would stay local, with yearly audits and public spending reports.

Fiscal impact

The half-cent sales tax would raise about $8 million a year. The money would go to general city revenue. It would last until voters end it.

Impartial analysis

CITY OF ROCKLIN CITY ATTORNEY’S IMPARTIAL ANALYSIS OF MEASURE “C” 1/2% TRANSACTIONS AND USE (SALES) TAX On June 9, 2026, the City Council voted unanimously to place Measure “C” on the November 3, 2026 General Municipal Election ballot. If approved by a majority of Rocklin voters, this Measure would authorize a one-half percent (1/2%) retail transactions and use (sales) tax within the City of Rocklin. A one-half percent (1/2%) rate equates to an extra 50¢ per $100 purchased . It is estimated that Measure “C” will provide an additional $ 8,000,000 in annual l ocal funding that could be used for maintaining general City services such as 911 emergency/medical response , police/fire protection services , cleaning and maintaining public areas and parks , maintaining and improving open space; and wildfire prevention programs . This tax would be a “general tax,” meaning that revenues raised from the tax would go into the City’s general fund to pay for a ny lawful City p rogram, improvement, or service. The California Constitution (Proposition 218) and Revenue and Taxation Code section 7285.9 authorize the City to levy a general transactions and use/sales tax at a rate of one-half percent (1/2%) so long as the tax is approved by a majority of the voters voting in an election on that issue. If approved, the tax would become operative on April 1, 2027 and remain in effect until repealed by voters at a subsequent election. The tax would be paid in addition to current sales taxes and would be collected at the same time and in the same manner as existing sales taxes. All revenues raised by the tax would remain in the City and would not be shared with the State, County or any other agency. A “yes” vote on Measure “C” will authorize the 1/2% transactions and use (sales) tax. A “no” vote on Measure “C” will not authorize the 1/2% transactions and use (sales) tax. The above statement is an impartial analysis of Measure “C”. If you desire a copy of the Measure, please call the City’s Clerk’s Office at [phone number omitted] or email cityclerk@rocklin.ca.us and a copy will be sent at no cost to you. /s/ MATTHEW McOMBER City Attorney

Official ballot arguments

Filed for the official voter guide by each side, printed as submitted.

The official arguments will appear here once both sides’ arguments are on file.