Measure BB: Measure BB - City Of Emeryville - Business Tax Measure
City of Emeryville · Alameda County · November 3, 2026
The question on your ballot
City Services/ Business License Reform Measure. "To protect City of Emeryville services/ ensure smaller businesses pay less than larger businesses, shall the measure be adopted to: *keep parks/ playgrounds safe; *repair potholes/ maintain streets; *maintain 9-1-1 response; *improve crime prevention; *maintain senior/ youth services; *general government use; by updating/ simplifying Emeryville's 42 year old business license rates up to 0.4% of gross receipts (described in the ordinance) until ended by voters, providing $12,400,000 annually, requiring independent oversight?"
In plain language
Measure BB updates Emeryville's business license tax. A YES vote would change the tax rates so smaller businesses pay less and larger businesses pay more, using a rate of up to 0.4% of a business's gross receipts. The money would go toward city services such as parks, street and pothole repair, 911 response, crime prevention, and senior and youth services, and would be reviewed by independent oversight. It would raise about $12,400,000 a year until voters end it. A NO vote would keep the current business license tax rates, which have not changed in 42 years.
Fiscal impact
The tax rate would be updated to up to 0.4% of gross receipts, expected to raise about $12,400,000 annually until ended by voters.
Official ballot arguments
Filed for the official voter guide by each side, printed as submitted.
The official arguments will appear here once both sides’ arguments are on file.
What supporters and opponents say — outside sources (not official ballot arguments)
Statements by campaigns, officials and news coverage, quoted with attribution and linked to the original. VoterDecoder did not write them and does not endorse either side.
Supporters say
“Measure BB creates a simpler, fairer business license tax structure that better reflects Emeryville's economy today.”
— Emeryville City Council (Mayor Sukhdeep Kaur et al.), City of Emeryville (2026) · Measure BB argument in favorRead the source →
Opponents say
No public statements against were found.