Danny Reber
Candidate for City Council (At-Large), Scotts Valley
Danny Reber is a lifelong Scotts Valley resident who has lived in the city since the third grade. He works in sales and marketing for Cinespots, managing advertising for movie-theater pre-shows across the Bay Area and Santa Cruz County, and previously operated a local theater chain for 17 years. He attended Vine Hill Elementary and Scotts Valley Junior High before commuting to Soquel High School, graduating a year early while working full time, and also took classes at Cabrillo College. He is a past president of the Scotts Valley Rotary Club, a past Scotts Valley Chamber of Commerce 'Man of the Year,' and has served as vice president and, later, chief executive of the Scotts Valley Chamber of Commerce.
Positions in brief
Public coverage of Reber's candidacy has focused on his long community ties and business-community leadership; no detailed 2026 policy platform was found from a reliable source at the time of research.
Reber describes Scotts Valley as embodying "that small town feeling of people caring about people" and says his personal priorities center on family. No campaign website or news coverage laying out specific city-issue positions was found at the time of research.
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