J.R. Eppler
Candidate for San Francisco County Supervisorial District 10
JR Eppler grew up in a working-class family in Oklahoma City. He moved to California to attend Stanford University. He earned a Bachelor of Arts in economics and history there. He then earned law and management degrees from UCLA. He worked for seven years in corporate transactional law. This was at large firms. He then opened his own practice, Eppler Legal. He opened it in Potrero Hill in 2014. There, he represents small and medium-sized businesses. He also represents nonprofits. He has lived in Potrero Hill since 2010. He lives there with his wife, a public librarian. Their son is a San Francisco public school student. He has served as secretary of the Potrero Hill Democratic Club. He served as president of the Potrero Boosters neighborhood association for five years. He served on the city's Building Inspection Commission, from 2021 to 2022. He served on the Board of Appeals, from 2022 to 2025. He was vice president of that board in 2025.
Positions in brief
Eppler's platform centers on workforce housing. He also wants rules against pushing people out of their homes. He also wants a guarantee for infrastructure. This would cover street repair. It would also cover environmental cleanup. He also wants a guarantee for transit links. This includes a long-promised Bayview Caltrain station.
Eppler wants to expand affordable, workforce, and middle-income housing. He wants to strengthen community land trusts. He wants to strengthen the Small Sites Program too. He also wants to strengthen right-to-return and neighborhood-preference policies. He wants predictable approval and financing pathways. He says this would help housing actually get built. He wants a publicly tracked and funded plan. It would repair streets and improve parks. It would also complete environmental remediation. This matters in communities burdened by contamination and industrial pollution. On transit, he wants to fast-track the long-promised Bayview Caltrain station at Oakdale. He wants full signal priority for the T Third line. He wants stronger east-west bus service. He wants the 10 Townsend route restored. He said he would have voted yes on Mayor Lurie's Family Zoning Plan. He called it necessary but not sufficient. He said it does not by itself guarantee affordable and middle-income housing gets built.
On the issues
- Housing & Homelessness
Wants to expand affordable, workforce, and middle-income housing while strengthening community land trusts, the Small Sites Program, and right-to-return policies so growth doesn't displace longtime residents.
“Growth should create stability and ownership opportunities for longtime residents, not displace them.”
Source → - Environment, Energy & Climate
Wants a publicly tracked and funded plan to repair streets, improve parks, and complete long-overdue environmental remediation in communities burdened by contamination and industrial pollution.
Source → - Infrastructure & Transportation
Wants to fast-track a long-promised Bayview Caltrain station at Oakdale, along with full signal priority for the T Third line and restoration of the 10 Townsend bus route.
“In District 10, access to opportunity should not depend on owning a car.”
Source → - Government, Elections & Democracy
Opposes the mayor's Clean Up City Hall measures as currently written, saying they would concentrate power in the mayor's office and weaken independent oversight.
“the cure cannot be to concentrate more authority in the Mayor, weaken independent civilian oversight, or make it materially harder for San Franciscans to use the initiative process”
Source →
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