Jason Toups
Candidate for City Council (At-Large), Truckee · Truckee Planning Commissioner
Jason Toups leads the Truckee Planning Commission as its chair. He also sits on the board of the Truckee Rotary Club. He helps organize Truckee Pride events each year. He helped lead a group that worked to clean up and restore the Truckee River corridor. He also helped lead voter outreach for a library bond and still raises money for the new library. He studied economics and religious studies at Yale. He has worked as a consultant, a community organizer, and a financial advisor.
Positions in brief
Toups says every choice should be judged by cost. This covers housing, buses, water bills, and trash fees. He wants more homes for locals, a stronger year-round economy, and faster town approvals for small projects.
Toups says the town council should focus on lowering the cost of living. He wants every choice, from housing to bus service to water bills to trash fees, judged by how it hits people's wallets. He wants more housing choices so locals are not priced out. He backs a bigger Lease to Locals program that turns second homes into long-term rentals. He wants a local economy that does not lean only on tourism. He wants it easier for shops and small firms to fix up, grow, and reinvest. He wants to protect the town's trails and small-town feel. He wants faster, easier town approval for small building projects. On wildfire, he backs the town's tax that pays for fire prevention. He wants state help to lower home insurance costs in fire-prone areas.
On the issues
- Taxes & Cost of Living
Make lowering the cost of living the council's top focus, weighing every decision by its effect on affordability.
“We need a Town Council that is laser-focused on reducing the cost of living.”
Source → - Housing & Homelessness
Add more reasonable housing options, including expanding the Lease to Locals program.
“We need reasonable housing options so no more locals are forced to move away because of costs.”
Source → - Economy & Jobs
Build a local economy that is not entirely dependent on tourism and make it easier for businesses to grow.
“We need a diversified local economy that isn't entirely reliant on tourism”
Source → - Environment, Energy & Climate
Protect Truckee's environment, trails, and small-town feel while the town grows.
“We must protect the quality of life we all love in Truckee by investing in our environment, trails, recreation access, local businesses, nonprofits, and historic downtown.”
Source → - Government, Elections & Democracy
Make it faster and easier to get town approval for small building and business projects.
“It should be fast and easy to get Town approvals to invest in your property or business.”
Source → - Environment, Energy & Climate
Continue the town's wildfire-prevention parcel tax and push the state for insurance rate relief.
“Protecting the natural beauty of this area is one of the reasons many of us choose to live here, and it must remain a priority.”
Source →
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